Build a Email List With Your Blog
Blogging is an excellent way to build an email marketing list. Keep your blog centered around a profitable niche so you attract people with the same interests as your topic.
Most bloggers are more interested in creating good content than building an Email Marketing List. But, it really doesn’t take much more effort to start collecting emails and writing emails is, well, just more writing!
How email marketing will improve your blog
Increased Traffic – You can and should sent emails about your new posts to your list. This will provide you with an instant surge of traffic.
Increased Profitability – Once you have a list of subscribers in your niche, you have a captive audience. You can market your own products or affiliate offers for commissions.
Use an autoresponder to schedule different messages that highlight your products features, offer discounts or run a sale.
Engaged Readers – Email Marketing isn’t just about selling products to your subscribers. It allows you to develop a more personal relationship with your readers.
Emails can provide an opportunity for your subscribers to get to know you better than just reading your blog. You can share behind the scene details about the blog or your personal life.
This can help them feel more connected with you and your blog which will result in more dedicated readers and more social sharing.
Watch the video below to Learn How To Integrate AddThis With Aweber –
Increased Readership – The more engaged and excited your regular readers are about your blog, the more likely they are to recommend it to friends and family.
Not all visitors to your blog will appreciate your hard work on their first visit. By capturing their email with a great Lead Magnet, you give them the opportunity to read more posts and hopefully turn into an active reader.
Email Marketing With a Blog
Before you can do Email Marketing you need to build a list to market to. I recommend you use an autoresponder service like Aweber or GetResponse to collect and email your subscriber list.
There are many legal and technical aspects to sending bulk emails and these services take care of all the details for you. The profit from your list should more than cover the monthly cost for any of these services.
There are many free autoresponder services but I can only recommend one. MailChimp is free until you reach 2,000 subscribers. All the other free services really aren’t worth your time and effort and lack basic features you’ll need as your list grows. Plus, it can be a real pain to transfer your subscribers to a new service. You will definitely lose some in the process because they will need to go through the confirmation process again.
This is simply a bribe to convince your blog readers to join your list. It can be an ebook or software, something that will benefit your visitor. This gift must be niche specific and be a high quality item. Don’t go cheap on this, you want to make a good first impression with a new subscriber.
The quality of your Lead Magnet has a direct impact on the success of your email marketing campaigns. If your subscriber feels cheated with your gift, they will be much less responsive to your emails offers.
However, if you have your own product, create a teaser version to give away. Give them enough quality content to convince them they need the full version. Once they Opt-In, offer them an irresistible discount to the full blown product.
Another option is to actually give away a basic version of your product. Then, when they are on your list, send them a series of emails that offer an upgrade that takes the original product to a whole new level. The upgrade should either save them time, save them money or offer them a “done-for-you” solution.
In order to get subscribers on your list you need them to enter their email on a form and confirm they want to receive your emails. This is called Double Optin and is recommended since it will greatly reduce spam complaints.
If you took my advice and are using a professional auto-responder service, they will provide you with an easy way to create your opt-in form and place it on your blog.
The most common place for your form is the top of the widget column (Top-Right). Don’t be afraid to add it to the bottom of your posts or as an exit pop. Everyone says that they are annoying but they do work!
Once you have subscribers, you will want to start communicating with them. The first email you need to send is a welcome email. This will include an introduction to your blog (for the newbies) and a link to either a download page or a direct download. The advantage of a download page is that you can include links to affiliate offers for more income.
If your new to Email Marketing and not sure how to start, you can Learn from a Top Email Marketer Here!
You are well on your way to building an email marketing list with your blog. Obviously, the sooner you start, the better. Once you have it set up, it really runs on autopilot!