Using Video For Email Marketing
Using video should be a major part of your email marketing strategy. One of the most effective ways to build an email list is with video is by using video sharing sites like YouTube.
More than 1 billion unique users visit Youtube each month!
By uploading videos to YouTube (and/or other video sites like Vimeo) you can attract very targeted traffic to your squeeze page. Of course, these videos should be highly optimized and relevant to your niche.
So, how do we rank a video and get lots of traffic to our squeeze page? Below, i have outlined the most important factors for optimizing YouTube videos.
I’m assuming that you already know how to upload a video to YouTube since even my Grandmother does it!
Also, make sure you do your keyword research ahead of time so you know what words to optimize for.
Most Important Factors For Optimizing Videos
Video File Name – Include your main keyword in your video file name when you create your video. Create quality content that keeps the user engaged and is relevant to your niche.
For better results, create a separate channel with multiple related videos.
Title – Include your main keyword in your video title at least once. Only the first 55 or 60 characters are seen in the some search results so make sure your primary keyword phrase and your “call to action” or points of interest are in the beginning of your title.
Don’t repeat your keywords in the title; that won’t help but using different keywords will.
Video Description – According to Youtube… “The more words you include in your description, the higher your chances of being discovered by searchers”
You should treat this like article marketing. Use all 5,000 characters allowed if possible. Don’t bother repeating your primary keyword phrase multiple times unless you need to, it won’t help your rankings and can get you banned. Do try to incorporate every single primary, secondary and related keyword phrase that you can while keeping it interesting.
Include a link to your squeeze page at the very beginning of your description and at the very end.
Find an authoritative website in your niche and link to it just once somewhere in the first paragraph.
Tags for Videos – These are just like blogging tags, they help visitors find your video in a search. They used to show tags on every published video on YouTube, but when they realized that everyone was using them to rank there own videos and stopped showing them. This made it more difficult to find the best tags to optimize your video.
However, I recently found a very handy software that will extract the tags from any video which makes it easy to use the same tags as the top ranking videos. Genius! You can download it here – http://www.youtubetagslist.com
Use as many relevant keywords as you can fit in as tags including your primary and secondary keyword phrases.
Annotations – These are like little pop-ups that appear in your video. You can control when they appear and how long they last. You can use them to show your squeeze page url – just don’t go overboard with this, it can annoy the viewer.
Use Annotations to ask for a “thumbs up” or ask viewers to “Like” your video.
Video Thumbnail – Use the “In Video Programming” feature to showcase a thumbnail hyperlink to your most popular video. Insert it just before the point where you lose your average viewer in your top videos.
Google+ – Make sure to mention your video on Google+. This will help increase search rankings – Google also owns YouTube so they don’t mind promoting it!
Incoming Links – Incoming links are a powerful way to rank your video for any one particular keyword phrase, especially for Google. However, YouTube has become aware of this easy ranking strategy and will penalize you for excessive, spammy links.
Make sure to use a natural looking combination of traditional incoming links like articles, blog posts, forum commenting, etc. with an emphasis on Social Media.
Social Adr is a great site to get lots of social bookmarks from real people so your links look natural. Also, make sure to use a variety of anchor text.
So these are my tips for optimizing videos. Email marketing using videos can be an extremely effective way to build a list of very targeted subscribers.
Also YouTube isn’t the only place to upload videos, there are hundreds of sites now you can use. Here are 7 of the most popular video sharing sites – Vimeo – Vevo – Dailymotion – Veoh – Metacafe – Flicker – Break.
Listen, I’m no expert, so if you have any more tricks please share below in the comments.