Intro to List Segmentation
List Segmentation is an important email marketing strategy that helps you target your subscribers more accurately. Essentially, you separate your email list into different groups with similar interests.
This allows you to create several highly targeted lists from your original list, resulting in higher list building profits.
Let’s use an analogy to equate email marketing to fishing.
Fishing for Effective Email Marketing Strategies
I see many email marketers just throw as many lines over the side as they can, and hope for a bite. While smart email marketers, like smart fishermen, notice that certain bait works better than others, and that placing their boat over a certain spots (niches) on the water (or in the market) increases their haul.
They might begin to notice that at certain depths (price points for email marketing) they get more bites, too. Ultimately it allows you to send the right emails to the right people. It’s like a ‘match-up’ where you are able to send highly tailored emails to people who have indicated that they are more interested in certain topics.
With list segmentation these more targeted emails will result in more sales.
Uncovering High Value Customers
One of the most important things that list segmentation can do is help you identify your very best customers – in other words, those who buy most often, spend the most money, and are most responsive to your broadcasts and messages.
It’s always important to reward those who buy from you regularly and who have proven to be loyal customers. By identifying who on your list spends the most money, you’ll be able to offer them rewards and incentives, discounts, etc. that other list members don’t receive. In other words, you are making them feel appreciated for being loyal and in turn, they will continue to be high spending subscribers.
Another great way to segment lists is by determining who on your list is a deadbeat subscriber. What exactly is a deadbeat subscriber, you might ask?
A deadbeat subscriber is someone who has demonstrated a total lack of interest. He or she has not made a purchase from you, he/she rarely (or never) opens your emails, he/she has not responded to any of your free offers, etc. In other words, he/she may as well not be on your list at all. They are completely unresponsive.
You may wonder why you should even bother segmenting these people. After all, they aren’t hurting anything, right?
Well, yes and no. The fact is, subscribers cost money. Most email service providers’ charge you based on how many subscribers you have. Let’s say every 1,000 members costs an extra $5 per month. Having an extra 20,000 deadbeat subscribers on your list would cost you $100 per month! That’s no small chunk of change, especially when it’s all for nothing. These people will never respond to your offers, they simply aren’t interested – so, should they be removed from your list? More on that later.
Maximizing Click Thru Rate
Once you better understand what your list is most interested in you can deliver content that will increase your click thru rate dramatically! There are many different ways to segment your lists so that you’re able to “divide and conquer” your subscribers.
A/B Split Testing – Test different subject lines and call to actions.
Changing your Offers & Messages – Try offers in totally different niches.
Mailing More or Less Often – Test frequency and time of day.
Offering More Incentives – Offer bonuses, free training, coupons, etc.
Holding Contests – Use Social Media for viral contests.
Ask What Subscribers Want – Send your list a survey.
Customize Messages – Personalize your subject lines for better open rates.
Boosting Profits With Follow Ups
There is another very important reason why segmenting your lists directly impacts sales and overall profits. By being able to target specific buyer groups you can reach out with a series or “product related” services and offers.
By carefully segmenting your mailing lists, you will be able to create additional offers designed only for those who have already purchased from you as well, while working towards developing a relationship with new subscribers and prospects that have yet to make a purchase or respond to an offer.
Throw the right product out at the wrong time and your email marketing campaign will suffer, but pushing the right product at the right time to the right buyer could guarantee success!
Segmenting your lists will also help you improve your subscriber retention rates by helping you target each and every subscriber individually based on what they are most interested in, ensuring that your mailing list stays relevant to each group. Much better than having to send out one random broadcast to your entire mailing list, running the risk that you are promoting to a customer who has already purchased your product or is simply not interested in that particular promotion!
Target your audience through list segmentation and you’ll never struggle to make money with email marketing again!
Learn everything there is to know about List Segmentation in my Free List Segmentation Guide!
- Learn what to do with deadbeat subscribers!
- Create Highly Targeted Lists!
- Revitalize “Dead Lists”
Email List Segmentation is an advanced Email Marketing Strategy that will increase your Open and Click Through Rates.
This FREE Guide gives you step-by-step instructions so you can get started quickly!
- How to Create Highly Targeted Lists.
- What to do with deadbeat subscribers.
- How to Revitalize ‘Dead Lists”.