How To Write Winning Email Subject Lines
Want to write email subject lines that convert subscribers into customers? Learn how
to write catchy subject lines so you can sell more with emails.
– 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
Successful Email Marketing all starts and ends with the subject line – Do they open your email and read your entertaining and informative sales pitch?
Or do they ignore it – or even worse – unsubscribe!
So let’s discuss what makes a good or bad subject line.
Avoiding The Spam Filter
The first thing that all good subject lines need to do is avoid spam blockers, and that can be done by avoiding certain words that will usually trigger the dreaded “spam detector”.
65% of email recipients report email as Spam based solely on the subject line.
Email subject lines can’t convert if there not even opened, right?
Some of the worst offenders include:
• Buy now
• 50% off!
• Click Here
• Call now!
• Earn $
• Eliminate Debt
• Double your income
• You’re a Winner!
• Search Engine Listings
And that’s just a small portion – you can find comprehensive lists of words that tend to trigger the spam filters just by Googling “words blocked by email spam blockers”.
Another thing that really gets spam filters into action is using ALL CAPS.
Super short subject headings are also likely to get their attention.
In my experience, not only are longer subject lines less likely to be picked up by spam filters, they also have better open rates! As a general rule, approximately 50 characters is a good length
Why Should I Open Your Email?
Emails get opened more often when the subject heading gives a good indication of the content – silent and mysterious is not the way to go here. By all means provide some intrigue, but don’t make people guess too much — they’re not likely to bother!
• “Six Tips for email subject lines that convert” is much better than:
• “Steve, open this email now. Your life depends on it!”
Very occasionally, the latter approach does work, but it must be used very, very sparingly. Ideally, the ‘mystery’ subject heading should be part of a launch campaign or a series of emails, so that people already have a fair idea of what to expect.
Most of the time you should tell your subscribers exactly how your email will benefit them.
For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)
Make Your Emails Personal
It’s harder to ignore emails that are addressed to you personally, even when you realize it’s just a marketing tactic!
It’s a good idea to put the first name tag into your subject headings every now and then. Don’t go overboard obviously, but personalizing two-thirds of the emails you send is a sound email marketing strategy.
Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
The Power of Numbers
For some reason people just love a subject line (or any kind of heading for that matter), that contains a number. possibly because it just gives them some certainty regarding the benefit of what they are about to read.
“6 Tips”, “5 Essentials” “10 Things to Improve Your…” — whatever the exact reasons behind it, most people can’t help but find this type of email subject line converts extremely well.
Asking The Obvious
Ask a question in your subject line that you know your sub wants the answer to.
For example: “John, do you have a list full of “freebie seekers”?
Asking that question makes them assume you know the answer and reinforces your position as an authority in your niche
Use “Punchy” Phrases
People are more likely to read emails that sound like they are going to be exciting. How do you make an email sound exciting? You use punchy words and phrases.
Some examples are:
• “high octane”
• “cutting edge”
• “essential secrets”
• “powerful tips”
• “a simple trick” — this one isn’t particularly “punchy”, but it’s nonetheless effective.
Put these phrases into your subject line and you get something that’s hard to resist:
• ‘7 high octane strategies for doubling your eBay sales’
• ‘5 cutting edge secrets to attracting a mate’
• ‘Essential strategies for winning back your Ex’
• ‘Eight powerful tips to double your Spanish vocabulary’
The good news is you don’t even need to come up with all these high voltage words yourself. There’s an excellent thesaurus-style book called Words that Sell, which is a very handy companion guide for all copywriting, especially catchy subject lines.
The Time Factor
Everyone worries about not having enough time and this is a great concept to play on in your email subject line.
These are subject lines that appeal because they either help to give people more time: “Double your open rates in just 1 hours”; or make people worry that they are running out of time: “Only 3 hours left to get the ultimate blogging package”; both can be very successful.
The “Limited Quantity” Subject Line
If you are doing a live launch then the limited quantity factor can also be highly motivating for your readers; for instance: ”Amazon Success Secrets is now live, only 32 left!”
Email subject lines that will usually end up in the spam folder include:
• Those containing certain keywords
• Subject lines with all capitals
• Really short subject lines
Subject lines that are likely to get your email opened include:
• Descriptive subject lines; 50 characters is the recommended length
• Personally addressed subject lines
• Subject lines that contain a number or a question
• Subject lines that contain “punchy phrases”
• Emails that cause a sense of urgency or involve time.
Use these suggestions to create more email subject lines that convert so you can get more subscribers reading your emails and buying your offers.
Useful Email Marketing Stats
– Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
– Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
Leave a comment below with your suggestions for “crafting” the ultimate Email Subject Line!
Please share this post with anyone you think may enjoy or benefit from it.